Zeal® Pure Natural New Zealand Hoki Fish Oil is one of the few fish oils in the world that is totally pure. It is extracted from Hoki fish, wild caught in deep, cold & pristine waters off the coast of the South Island of New Zealand, some of the cleanest oceans on the planet. The New Zealand government has many regulations and a strict quota system in place that help to protect the environment, prevent pollution and ensure that the fish populations are sustainable. New Zealand Hoki are a sustainable resource as it is fished under a quota system that is government regulated and monitored. Zeal® Pure Natural New Zealand Hoki Fish Oil has a high DHA per serving of 140 mg and an EPA of 70 mg. DHA is known as the most valuable component of fish oil. It is most important to use a high quality sourced oil fish to ensure the full benefits of fish oil, cheaper oils of dubious source can actually be detrimental. Our Hoki Fish Oil is packaged in a neat pump bottle to avoid contact with oxygen as exposed oils can easily oxidise. This also prevents degradation to quality from exposure to light. If you prefer to keep your Fish Oil in the fridge, remember it will go solid, however just a gentle rinse of the bottle under warm water will loosen up the oil, so it will easily pump through onto your pet’s meal. The bottle also makes it super easy to administer the required number of pumps for your pet. A quick pump of Zeal® Hoki Fish Oil on top of a daily meal will ensure that your pet is getting the required amount of Omega 3’s as dogs and cats can’t make Omega 3 in their own bodies, it must be in the diet. It’s also very palatable so no noses will turn up. It is suitable for all life stages of your dogs and cats. Benefits ZEAL ® Hoki Oil is rich in Omega-3 fatty acids which promote the health and well-being of dogs & cats. Our pets can’t make Omega 3 in their own bodies, it must be in the diet. Skin & Coat health: The skin’s barrier properties are improved and it helps in reducing dryness and itching. Supple and flexible skin is less prone to damage and will heal better if damaged. It helps to reduced shedding and supporting a healthy glossy coat. Brain health: Cognitive function and traineabilty are improved by Omega 3. The DHA fatty acids in Omega 3 are needed to build new and replace damaged brain cells, and without EPA fatty acids, the brain does not function properly. Omega 3 is also essential for brain development in kittens and puppies. Heart Health: Omega-3 help to maintain heart health by improving blood flow, and heart health in general. The Omega 3 in Fish Oil works towards reducing:- • chronic inflammatory activity improving blood flow. • formation of blood clots as has an anti-coagulent activity, • oxidation of fats in the bloodstream through antioxidant activity Immune System support: The Omega 3’s in fish oil helps your immune system by reducing inflammation and improving your blood chemistry. A well functioning immune system is more able to attack foreign invaders, and healthy cells are more able to resist damage. Eye health: Research shows that two omega-3 fatty acids, (DHA) and (EPA) are important for visual development and retinal function. DHA is found in the highest concentration in the retina of the eye. Joint Support: The EPA in Omega 3 can help towards reducing inflammation, thus improving fluidity of the joints. It turn, this may help towards easing joint pain, reducing stiffness and increasing mobility as a result of improved joint health. Kidney Disease: In pets with kidney problems, fish oil may lower elevated blood pressure, decrease undesired protein loss in urine, and reduce the production of pro-inflammatory substances that aggravate kidneys.